Run your monthly profile visits and conversion rate against published industry lift ranges. Get a 12-month revenue projection and a side-by-side TCO comparison of TourReady ($99 once) versus Matterport. Takes 30 seconds. Doesn't ask for your email.
Total monthly visits to your Google Business Profile, website, or listing.
Visit → booking, walk-in, or first contact.
First-visit revenue. Annualize separately if needed.
What the data says for residential real estate
25%–50% lift in click-through & save rate
From listings with a 3D virtual tour vs comparable listings without. Source range varies by study.
Source:NAR 2024 Profile of Home Buyers, Zillow 3D Home internal data, Redfin listing engagement studiesEstimate
0%25% 37% 50% 80%
You're currently set at 35% — the midpoint of the published range. Drag down to be more conservative, drag up if your audience converts higher than category average.
Baseline monthly revenue$5,400
Projected monthly with walkable tour$6,372
Monthly lift+$972
Annual lift+$11,664
You're leaving on the table
$972/mo
by not having a walkable tour. That's 37 days to pay back the $99 TourReady tour.
TourReady — 12-month TCO
$99
One-time. Hosted free, forever.
Net 12-mo ROI: +$11,565
Matterport — 12-month TCO
~$2,898
$900 capture midpoint + $179/mo × 12.
Net 12-mo ROI: +$8,766
Real-estate lift bound from published Zillow / NAR research. Other verticals use conservative midpoints from analogous categories — drag the slider down if your conversion-readiness or audience is on the lower end.
Why this calculator exists.
Most virtual-tour vendor pages bury pricing and never connect the spend back to revenue. This calculator runs the math the other direction — it starts with your existing profile visits, applies a published industry conversion-lift range to estimate the upside of adding a walkable tour, then compares the upside against the actual cost of the two most-common paths (Matterport and TourReady). The output is the ROI, the payback period, and the share-ready revenue-lost number.
How conservative are the benchmarks?
Where a vertical has a published conversion-lift study (real estate, hotels, restaurants), the calculator uses the low and mid bounds, not the high. Where it doesn't (dental, medspa, fitness), it surfaces the estimate-range hedge instead of hiding it. Owners who want to be more skeptical drag the lift slider down to zero and watch the breakeven point. The defaults err on the conservative side.
Comparing TourReady vs Matterport.
The TourReady column is $99 once with hosting included for the life of the tour. The Matterport column uses the published $300–$1,500 capture-session range (midpoint $900) plus a 12-month median subscription of $179/month (range published as $99–$309). Total Matterport 12-month TCO lands around $2,898 in this scenario. Tour quality is comparable for the use case most SMBs run — embedding a walkable scene in a Google Business Profile listing slot and on the website. For deeper context, see TourReady vs Matterport and what is Gaussian splatting.
What to do with the result.
The number on the headline stat is the share-ready data point — print the page, screenshot the result, or paste the dollar figure into a partner email. For owners running multiple locations, run the calculator once per location and add the totals. The math compounds quickly when you stop leaving the lift on the table for every property.
Your $99 walkable tour is waiting.
Hosted free, forever. Delivered in minutes. Free redo. Full refund inside 14 days.
The estimate uses published industry conversion-lift ranges where data exists (real estate, hotels, restaurants) and labeled estimate ranges where it does not (dental, medspa, fitness, salon). The default lift is the midpoint; you can drag the slider to be more conservative or more aggressive. Setting the lift to zero gives you the breakeven scenario.
Where do the conversion-lift benchmarks come from?
Real estate (Zillow / National Association of Realtors), hotels (Google internal study citations in support docs), and restaurants (industry trade publications) have published lift ranges that the tool uses for its low and mid defaults. Verticals without a published study are labeled "estimate range" and use conservative midpoints from analogous categories.
Why is TourReady so much cheaper than Matterport?
TourReady is $99 one-time with hosting included for the life of the tour. Matterport requires a $300 to $1,500 per-session capture cost plus $99 to $309 per month subscription hosting. Over twelve months at the median Matterport spend, that's roughly $3,000 in capture and hosting versus a single $99 payment.
Can I share or print the results?
Yes. The Print Results button opens a clean one-page printable summary you can hand to a partner, accountant, or franchisor. No email signup, no gate.
Do you store my inputs?
No. The entire calculator runs in your browser. Nothing is sent to a server, nothing is saved, nothing is shared. Close the tab and the inputs are gone.