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Grade your Google Business Profile.

Eight dimensions Google's own documentation names as ranking signals. Letter grade A-F. A fix-this-first list ordered by leverage. No fake scraping, no email gate — you open your real profile in another tab, score what you see, the tool does the math.

Open your live Google Business Profile in a new tab — you'll need it to check the eight dimensions below.

Open Google Maps →
1
Photo recency×1.5 WEIGHT

How recent is your most recently uploaded photo? Google's Help docs call out fresh photos as a direct engagement signal. Add photos →

2
Total photo count×1 WEIGHT

Count of customer-visible photos across your profile. Google's data shows profiles with more photos receive measurably more requests for directions and website clicks.

3
Walkable tour link in website slot×1.5 WEIGHT

Is there a walkable 3D tour URL in your profile's website field, or a dedicated "Virtual tour" link on your homepage? This is the highest-leverage zero-cost trust signal for businesses your prospects haven't visited in person.

4
Post cadence×1 WEIGHT

How often you post updates, offers, or events. Google rewards active profiles in the local pack ranking signal. Manage posts →

5
Review response rate×1 WEIGHT

What % of your reviews — both positive and negative — get a personalized response from you? Reviews and responses are explicitly named as ranking factors in Google's Help Center.

6
Category specificity×1 WEIGHT

Is your primary category the most specific match to what you actually do (e.g. "Italian Restaurant" not "Restaurant"; "Cosmetic Dentist" not "Dentist")? Specificity is a documented relevance signal.

7
Profile completeness×1 WEIGHT

Are hours, services / menu, attributes (wheelchair, kid-friendly, etc.), and Q&A all populated? Google explicitly says incomplete profiles are deprioritized.

8
NAP consistency×1 WEIGHT

Do your Name, Address, and Phone match exactly across your Google Business Profile, your website footer, and major directories (Yelp, Apple Maps, Bing)? Inconsistency is a documented penalty.

B
Score: 82 / 100
Strong profile. Two leverage points away from an A.

Dimension breakdown

Fix this first

How the score works.

Eight dimensions, each scored 0–10. Two of them — photo recency and walkable tour presence — carry 1.5× weight because they're the highest-leverage signals you can move this week with one upload and one paste. The other six carry 1× weight. The composite converts to a letter grade: 90+ A, 80+ B, 70+ C, 60+ D, below 60 F.

Why these eight dimensions.

Google publishes three core local-pack ranking factors in their Help Center: proximity, relevance, and prominence. The eight dimensions in this tool are the observable signals that feed into those three — completeness, category accuracy, photo recency, photo count, post cadence, response rate, NAP consistency, and tour-or-360 presence. Google doesn't publish exact weights, so the weights here reflect documented strength of signal in their own help docs and in well-known studies from BrightLocal, Moz, and Whitespark.

Why we don't auto-fetch your profile.

Most "free Google Business Profile audit" tools either fake the scrape (asking you to paste the answers in a UI that pretends to read your profile) or gate the score behind an email signup. This tool does neither. You open your real Google Business Profile in another tab, you score each dimension as you see it, the calculator does the math. It takes 5 minutes and zero compromises.

Score low on walkable tour? That's the cheapest fix.

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Frequently asked questions

How is the Google Business Profile Score calculated?
Eight dimensions are graded 0–10. Each dimension's weight reflects how strongly Google's published documentation names it as a ranking or engagement factor. The two highest-leverage dimensions — photo recency and walkable tour presence — carry 1.5× weight. The composite is converted to a letter grade: 90+ A, 80+ B, 70+ C, 60+ D, below 60 F.
Why don't you fetch my profile automatically?
Because pretending to scrape Google in a browser tab is dishonest. Most free Google Business Profile audit tools either fake the scrape or gate the result behind an email signup. This tool walks you through your real profile in another tab, you score each dimension as you see it, and the calculator does the math. Takes 5 minutes, no signup, no fake AI.
Are the eight dimensions real ranking factors?
Google's public Help Center documents name proximity, relevance, and prominence as the three core local-pack ranking factors. The eight dimensions in this tool are observable signals that feed into those three — completeness, category accuracy, photo recency, post cadence, response rate, NAP consistency, photo count, and walkable tour or 360 presence.
Can I share the score?
Yes. The Print Results button opens a clean one-page printable summary you can hand to a partner, a VA, or a marketing contractor — with the fix-list pre-prioritized. No email signup required to print.
Do you store my score?
No. The entire audit runs in your browser. Nothing is sent to a server, nothing is saved, nothing is shared. Close the tab and the audit is gone.