TourReady on Yelp Business Pages

Yelp is the most closed of the major listing platforms. Unlike Google Business Profile, Facebook, or Instagram, there's no iframe slot, no "media" tab that accepts a tour link, and no Page button to wire up. That's why nobody writes this guide. But the TourReady Yelp workaround is real, supported by Yelp's terms, and takes about five minutes once you know which three slots accept the link.

This is the walkthrough. No iframe magic. No third-party plugin. Just three slots, plain text, and a tour URL that does the work for you.

What Yelp allows (and doesn't)

Yelp's design philosophy is: keep the user on Yelp. That's why iframe embeds, custom widgets, and rich-media additions aren't permitted on business pages. The slots that do accept external URLs are the ones tied to the listing's structured data.

The good news: those slots have high visibility. The Business website field is one tap from the listing header on mobile. The About section is the first long-form block visitors read. Yelp Ads creatives surface on competitor pages.

TourReady Yelp setup: 3 slots

Three placements for your TourReady Yelp tour link. Each takes 1-2 minutes.

Slot #1 — Business website field.

1. Sign in to biz.yelp.com.
2. Pick your business › Business Information.
3. Website field › paste https://tourready.ai/t/your-slug (only if your main site doesn't embed the tour above the fold; otherwise, leave your domain here).
4. Save.

Slot #2 — Specialties / About description.

1. Business Information › Specialties or About the Business › Edit.
2. Append a paragraph: "Take a walkable 3D tour of the space: https://tourready.ai/t/your-slug".
3. Save.

Slot #3 — Yelp Ads creative (if you run them).

1. biz.yelp.com › Yelp Ads dashboard › Creative settings.
2. Custom CTA URL › paste your TourReady URL.
3. Set the headline to "Walk our space →".
4. Save.

If you don't have a tour yet, slots can wait. The tour can't. Start your tour →

Website field strategy

The Yelp website field is the highest-click-share slot on the listing. But there's a real tradeoff: replacing your domain with the tour URL means visitors who tap "Website" land on the tour and miss your home page. That's right for some businesses, wrong for others.

Use this rule of thumb: if your home page embeds the tour above the fold, keep your domain in the website field. The visitor lands on a page that shows the tour anyway. If your home page is a flat menu of services with no embedded tour, point the website field at the TourReady URL instead.

The description-field trick

The under-used TourReady Yelp slot is the Specialties / About the Business description. It's a long-form text field. Yelp renders the URL as a tappable link automatically — no markdown, no HTML, no formatting required.

The pattern that works:

1. Lead paragraph: 2-3 sentences about your space.
2. Service list: bullets.
3. Closing paragraph: "See the space before you visit — take the walkable 3D tour: https://tourready.ai/t/your-slug"

"Show, don't list. Even on Yelp, where listing is the default."

Yelp's free description field is read by every visitor who scrolls past the photos. Putting the tour link in the closing paragraph means the visitor exits the listing through the tour — not back to the search results.

Yelp Ads creative

If you run Yelp Ads, the custom CTA URL is the single most leveraged spot for your TourReady Yelp tour. Yelp Ads show your business on competitor listings and in search results — and the tour URL converts that surface area into walk-ins.

1. Headline: "Walk our space" or "See inside →".
2. CTA URL: Your TourReady URL.
3. Image: The exterior or hero shot of your space — same energy as the tour's opening frame.
4. Budget: Start at $5/day. Scale if cost-per-click drops below $1.50.

If you haven't generated a tour yet, that's the prerequisite for every slot above. Start your tour →

Frequently asked questions