TourReady on Instagram Bio Links: The Setup

The default Instagram bio for a local business is a Linktree page pointing at five different things. The default Instagram bio for a local business that's outperforming everyone in its category is a direct link to a walkable tour. Setting up your TourReady Instagram bio link is a four-tap job that's been bottled and sold as a $30/mo subscription for years.

This walk-through covers the direct setup, the multi-link variant for when you genuinely need three CTAs, and the Story-sticker pattern that pulls higher conversion than any bio link in your category.

Why direct beats Linktree

Linktree and similar aggregators were genuinely useful in 2018, when Instagram allowed exactly one bio link. The platform has supported five since 2023. The aggregator is no longer solving a real constraint — it's just adding a tap.

Every extra page between Instagram and your tour costs roughly 30% of the taps. That's the consistent pattern we see across local-business pipelines. A direct TourReady Instagram bio link means the tap-to-walkable-tour latency is one screen. That's the configuration that wins.

Set the TourReady Instagram bio link

Four steps. Two minutes.

1. Open Instagram. Profile tab › Edit profile.
2. Tap the Links field. Add external link › paste https://tourready.ai/t/your-slug.
3. Custom title. "Walk the space →" or "See inside →". Short. Action verb.
4. Save. The link appears as a tappable button on your profile within seconds.

That's the entire setup. If you don't have a tour yet, that's the actual first step. Start your tour →

Multi-link config that converts

If you genuinely need more than one link — say you run booking off a separate domain, or you sell from a Shopify store — Instagram's native multi-link feature is the cleanest path. Skip the Linktree.

Recommended ordering for the TourReady Instagram bio link stack:

1. "Walk the space →" (TourReady URL) — always first.
2. "Book online →" (booking link).
3. "Menu / Services →" (main site URL).

Three links. Stops there. More than three dilutes attention — and the only link that absolutely must be in the bio is the tour, because the tour does the actual selling.

"Show, don't list. The bio link should land them inside the door."

Stories, Reels, and DMs

The bio link is the floor. Stories are the ceiling. Story Link stickers convert at roughly 3× bio-link tap rate because the tap happens in-context, after a hook.

The pattern that works:

• Stories: Once a week, post a Story with a clip of the space and a Link sticker pointing at your TourReady URL. Caption: "Walk through →".
• Reels: The Reels caption supports a clickable link if you tag your TourReady URL through the link-in-bio prompt. Reference it in every Reel.
• DMs: Set up an auto-reply on your TourReady Instagram bio for any DM asking "are you open?" — auto-respond with the tour URL.

Each surface compounds. Start your tour → if you haven't yet.

Measure the lift

You don't need a fancy analytics stack to measure bio-link impact. Instagram Insights gives you taps on the bio link directly. Pair that with the tour view count from your TourReady dashboard and you have the full funnel.

1. Baseline. Note your bio-link tap count for the week before you swap in TourReady.
2. Swap. Replace the bio link with your TourReady URL.
3. Measure. One week later, compare taps + tour starts.
4. Iterate. If the custom title under-performs, swap it. "Walk the space →" tends to win.

Most local businesses see bio-link tap-through rise 40-90% the first week. That's not because TourReady is magic — it's because a walkable tour is a more interesting destination than the homepage.

Frequently asked questions