TourReady.
Use Cases & Playbooks

TourReady for Email Signatures: The Walkable Footer

Turn every outgoing email into a walkable storefront. Here's the email-signature setup that turns staff inboxes into a marketing channel.

Published May 28, 2026·5 min read·Focus: TourReady email signature
TLDR
  • A TourReady email signature turns every outgoing email into a soft tour CTA.
  • Setup takes 3 minutes in Gmail, Outlook, or Apple Mail.
  • Use a hyperlinked line — not an embedded iframe. Email clients don't render iframes.
  • Copy formula: "[Your name] · [Role] · Walk the space →".
  • Free per seat. Free forever. The tour URL never changes.
Table of contents

Every staff inbox at a local business sends 30 to 200 emails a week. Most of those emails end in a flat phone number and a logo image. None of that does any selling. A TourReady email signature with a hyperlinked "Walk the space →" line turns every one of those outgoing messages into a soft tour CTA — and there's zero ongoing cost.

This walk-through covers Gmail, Outlook, and Apple Mail. The copy template is the same across all three. The signature persists across every "thanks!" reply and every quote you send out.

Why a TourReady email signature

The email signature is the most under-leveraged piece of real estate on the internet for local businesses. Every email you send is read by someone who already knows your name — but doesn't necessarily know your space. A signature line that drops them into a walkable tour bridges that gap without selling.

Conversion math: most signature lines get 3-8% click-through across a few months. Multiply that by a 5-person staff sending 1,000 emails a month and you've added 150-400 incremental tour views per month — at zero additional marketing spend.

Gmail setup

Five steps. Three minutes.

  1. Open Gmail settings. Top-right gear icon › See all settings.
  2. Navigate to the Signature section. Settings › General tab › scroll to Signature.
  3. Create a new signature. Click "Create new" › name it "TourReady".
  4. Paste the template from the section below. Highlight the "Walk the space →" line, click the link icon, paste your TourReady URL.
  5. Set defaults. Under "Signature defaults," set the new signature for new emails AND replies/forwards. Save changes.

If you have a Google Workspace admin, you can push this signature to every staff inbox with a single Admin Console policy. Workspace admin › Apps › Google Workspace › Gmail › User settings › Signature defaults.

Outlook setup

Outlook splits across desktop, web, and mobile. The signature lives in the account settings.

  1. Outlook desktop. File › Options › Mail › Signatures. Create new, paste template, hyperlink the walk-line, set as default for New messages and Replies/forwards.
  2. Outlook web. Settings (gear) › View all Outlook settings › Mail › Compose and reply. Create new signature, paste, hyperlink, set defaults.
  3. Microsoft 365 admin. For org-wide push: Exchange Admin Center › Mail flow › Rules › Apply disclaimers.

Apple Mail + others

Apple Mail (macOS): Mail › Settings › Signatures › pick the account › "+" to create new signature › paste template › hyperlink walk-line by selecting the text and pressing Cmd+K. Drag the new signature onto the account on the left to set as default.

iOS Mail: Settings › Mail › Signature › paste the template as plain text (iOS Mail does not allow rich-text hyperlinks in signatures, so paste the full URL).

HEY, Superhuman, Spark, and other modern clients all support HTML signatures. Paste the same template into Settings › Signatures.

"Every email is a doorbell. A walkable footer turns the doorbell into a door."

The walkable footer template

Copy this template. Edit the bracketed fields. Hyperlink the walk-line.

[Your Name]
[Role · Business Name]
[Phone] · [Website]

Walk the space → https://tourready.ai/t/your-slug

The structure is intentional. Name + role builds trust. Phone + website is the standard footer. The walk-line is the soft CTA. Don't bury the walk-line under social icons — it should be the visual last word.

Old way
  • Logo image, no link
  • 5 social icons
  • Disclaimer paragraph
  • No room for a CTA
TourReady way
  • Clean text + walk-line
  • One CTA
  • No disclaimer noise
  • The space sells itself

If you haven't generated a tour yet, the signature waits on the URL. Start your tour → and you'll have the URL inside two minutes.

One more pattern: every team member's signature can route to the same TourReady URL. The tour is hosted free, forever, and there's no per-seat cost. A 12-person team and a one-person operation both pay $0/month for the link in the signature. Start your tour →

Your space in 3D in 2 minutes.

$99 one-time. Hosted free, forever. One photo to start.
Start your tour →

Frequently asked questions

How do I add the TourReady email signature to Gmail?
Gmail › Settings (gear) › See all settings › General tab › Signature section. Paste the HTML signature or use the rich-text editor to add a hyperlinked line: "Walk the space →" pointing at your TourReady URL.
Does the tour open inside Outlook?
The link in the signature opens the recipient's default browser to the tour. The tour itself doesn't render inside the Outlook reading pane — that's not a TourReady limit, it's how every email client works with iframes.
Can my whole team use the same TourReady email signature?
Yes. Most teams paste the same signature block into every staff Gmail or Outlook profile. Hosting is free, so there's no per-seat cost no matter how many staff inboxes route to the same tour URL.
Should I include a QR code in the email signature?
A QR in the signature is generally noise for desktop email. Stick with a clean hyperlinked line. QR codes earn their inches on print, not in pixels.
How do I measure click-through from the email signature?
Use a tracked short-link (Bitly, Rebrandly) in the signature. The short-link redirects to your TourReady URL and gives you click counts. Most teams see 3-8% click-through on signature links over time.